The 'Matrix' is the wool pulled over your eyes, it is an illusion, a manufactured "reality" intended to deceive you into believing lies and dismissing truths. The only way to break free is to Reclaim Your Mind and Think For Yourself.
The idea behind the movement itself is a great initiative to rally people and get them all working towards a good cause, that is a commendable effort. However, sadly in this day and age of GREAT DECEPTION, we have to be VIGILANT not to let ourselves get deceived.
I leave it at that, do your research, know before you start donating into ANY group/organization/movement.